Organization: Buffalo Bills

Position Title: Senior Director, Game Presentation & Entertainment 

Location: Buffalo, NY

Search Contact: Prodigy Search

_____________________________________________________________________________________________________________________

BACKGROUND

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills recently won the AFC East division title four years in a row, as well as won two American Football League (AFL) Championships (1964-1965), and an NFL record four straight AFC Championships (1990-1993) that included four trips to the Super Bowl. Located in Orchard Park, New York, the Bills are proud to be a member of the Western New York community for more than 55 years.

Terry and Kim Pegula purchased the Buffalo Bills in 2014 and are only the second owners in the team’s history. Terry Pegula rose from humble beginnings to become one of the most respected leaders in the energy industry, and the Pegula’s are one of the few professional sports owners to operate franchises in multiple sports, also owning the Buffalo Sabres (NHL), Buffalo Bandits (NLL), and Rochester Americans (AHL).

SUMMARY

 The Senior Director, Game Presentation & Entertainment shall be a visionary leader and creative force for how Buffalo Bills games are presented, experienced, and remembered by fans. This senior leadership role is pivotal in elevating the fan experience for the Buffalo Bills, driving stadium atmosphere, fan engagement, and brand resonance. 

For the Buffalo Bills, the in-stadium experience is the brand extension—delivering unforgettable moments to fans in the stadium, players, sponsors, media, and staff, and through cutting-edge video production, music curation, live performances, theatrical elements, technology integrations, and emerging content innovations. 

This role will provide direct leadership and oversight of the Game Presentation & Entertainment department, including in-game production, entertainment programming, video board operations, music selection, and related fan engagement elements. The position demands thought leadership, strategic vision, and collaborative influence across departments. 

RESPONSIBILITIES

• Develop and articulate an innovative, forward-thinking vision and strategic framework for the Game Presentation & Entertainment department, including organizational structure, budgeting, and resource planning. 
• Bring the Buffalo Bills brand to life on gamedays, to create a vibrant, authentic identity that energizes Bills Mafia and differentiates the Bills in the NFL landscape. 
• Ideate, design, and execute the organization’s game presentation philosophy, in-stadium “brand” identity, and overall event coordination for home games, draft party, training camp, community appearances, and related activations. 
• Collaborate with production teams to conceptualize, direct, and oversee high-impact video board content, graphics packages, replays, and storytelling elements for all home games and stadium events. 
• Conceptualize, produce, and implement creative in-stadium entertainment programming, including pre-game/halftime shows, mascot interactions, fan contests, on-field performances, in-game activations, and thematic elements. 
• Curate and strategically program music selections tailored to game context, opponent, in-game moments, current events, cultural relevance, and innovative fan engagement opportunities; maintain and evolve a dynamic music library. 
• Analyze consumer research, fan feedback, attendance data, and industry benchmarks to identify enhancements, establish best-in-class practices, and drive continuous improvement in the gameday experience. 
• Partner with IT, broadcast, and production teams to stay ahead of trends in game presentation technology, LED/video systems, AR/VR integrations, interactive elements, and broadcasting to elevate fan interaction. 
• Develop and manage gameday communication protocols, timing sheets, run-of-show documents, scripts, and contingency plans to ensure flawless execution. 
• Collaborate closely with executive leadership, football operations, marketing, corporate partnerships, community relations, and other departments to integrate creative ideas, fulfill sponsor activations, and support broader organizational objectives. 
• Ensure seamless integration and execution of all promotional elements (sponsored or organic), on-field activities, and fan-focused initiatives during games. 
• Manage relationships with vendors, facility operations, entertainers, performers, and affiliates to support production needs. 
• Establish standard operating procedures, checklists, training programs, and a culture of accountability, process excellence, and high performance within the department. 
• Maintain compliance with all NFL league rules, regulations, and guidelines related to game presentation, stadium entertainment, and operations; build strong relationships with the NFL league office for best practice sharing and collaboration. 
• Evaluate post-game effectiveness of entertainment, promotions, and presentation activities to inform future improvements. 
• Support league-wide and team enterprise initiatives as the organization pursues new opportunities in fan engagement and stadium innovation. 

QUALIFICATIONS

• Extensive experience and proven success in live sports/event production, with deep expertise in game presentation, in-stadium entertainment, video production, creative direction, event logistics, and technical operations in a major professional sports environment
• Bachelor’s degree from a four-year college or university preferred.
• Minimum of 8-10 years of progressive experience in sports/entertainment, with at least 5–7 years in senior leadership roles overseeing game presentation, entertainment, or production teams.
• Creative visionary with innovative ideas that connect emotionally with fans, bring the team brand to life, and deliver one-of-a-kind gameday experiences.
• Demonstrated success building strong, credible relationships with internal stakeholders, external partners, and league personnel.
• Broad knowledge of sports entertainment, media/broadcast industries; strong passion for pop culture, music trends, and emerging technologies to keep presentations fresh and relevant.
• Ability to thrive under pressure, meet tight deadlines, manage multiple priorities, and adapt to shifting needs in a fast-paced environment.
• Strong problem-solving skills: quickly gathers/analyzes information and develops effective solutions.
• Excellent communication and presentation skills; speaks persuasively, listens actively, facilitates meetings, manages change effectively, and builds team commitment.
• Experience managing complex production budgets, schedules, and vendor relationships.
• Extremely flexible with non-traditional hours, including evenings, weekends, and holidays.
• Position requires attendance at all home games, occasional away games, team events, and related activations.

BENEFITS AND INCENTIVES

• Medical Plans: Comprehensive and affordable medical plan options; fully paid dental, short and long-term disability, and life insurance; supplemental vision care and critical illness coverage.
• Investments: 401(k) with employer matching; discretionary annual employer defined contribution
• Paid Time Off: Generous paid time off including vacation, sick time, holidays, volunteer time, diversity awareness days, and fully paid parental leave
• Deeply discounted employee season tickets and paid parking; discount on team store merchandise
• Wellness: onsite fitness facilities and employee cafeteria
• Bills Culture: we offer many social and community volunteer events as well as learning and development growth opportunities 

______________________________________________________________________________________________________________________

CONTACT INFORMATION

Founded in 2007, Prodigy Search, located in the New York City suburb of Freehold, NJ, boasts over 80 years of experience in the sports and entertainment business. As a renowned nationwide leader in senior-level executive search, Prodigy Search has honed its business principles and expertise, establishing itself as the largest boutique recruiting agency in North America. We recruit with integrity, purpose, and passion.